In an earlier post, An Absolut Alternative, I jumped on the "boycott all things Pernod Ricard" bandwagon.
As it turns out, Pernod Ricard is not the bad guy in this instance.
Absolut is the flagship spirit for Vin & Spirit (V&S Group). V&S Group was purchased by Pernod Ricard, but not until March 31st, 2008. The Absolut-ly Disgusting advertising campaign seems to be the responsibility of Vin & Spirit, not Pernod Ricard.
The advertising campaign by Absolut Vodka supporting the reconquista of the Southwest United States should be punished by the American customer base. So far as I am concerned, there should no longer be an American customer base for Absolut Vodka. I would ask Pernod Ricard to take quick action against any and all individuals responsible for the ad in question, maybe transfer them to Nuevo Laredo for a culture immersion experience.
Here is where you can contact Pernod Ricard if you would like to let them know how you feel about this particular ad campaign.
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1 comment:
I'm keepin' the Cruzan rums for now since I bought them last year!
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